In many industries, women leaders still seem to be somewhat of a rarity because women are still trying to navigate the spaces that have been set up before them. With the rise of women leaders in various industries, especially the cannabis industry, empowerment is at an all-time high, and cultivating women leaders has never been easier than it is today. The President and CEO of Bhang, Inc., Jamie Pearson is a second-generation cannabis executive. She joins Tony Frischknecht in a frank discussion about how women leaders are finding their way in the cannabis industry. With Jamie’s impressive achievements, her story is one that you should definitely not miss out on.
Listen to the podcast here:
Cultivating Women Leaders With Jamie Pearson, CEO Of Bhang Corporation
Thank you so much for joining me. I have been working hard to bring you guys some amazing information. Before I bring out my next guest, I want to talk to you a little bit about the infancy that we are of the cannabis industry. This brings us around where we are as an industry. Our industry is still new. People are figuring out what it takes to become one of the big few and there’s so much that is being discussed on how to get to that point. How can I become one of those people? How can I run multiple stores at once? How can I be that general manager of a state of facilities? How do I build myself into president or CEO of a company?
These people are figuring this out as they go along. Although they probably have skills from other parts of industries that they have been in already, they’re bringing these to the cannabis world. The people that have been around for a while, this probably is a little unnerving to them as well because it’s different. Nobody has seen it yet. We’re starting to see the shift happening and there is consolidation happening. There are some big-name brands that are starting to erupt from a small industry as it once was. Places like California and how much of a boost that is for cannabis and where it’s taking us is something that is going to be looked back on decades from now as like, “That was the time.”
Even though I think that the time was already a while ago, this is the next step, the next generation. I listen to people talk about how they feel. The pioneers have opened up and we’ve gotten this point and those people that are still here, are they passing the torch? Are they handing this over to somebody new? Are they building for the future? Not just what got them here, but are they building for the future? That’s a big part of this. Building your company to last another 10, 20, 50 years, however you see or whatever your vision is. What is your long-term vision? Do you have a long-term vision?
My next guest has done some incredible things in the last couple of decades. She started a real estate investment firm. She’s launched a cannabis brand into the Canadian market. She’s also working over in Europe, Germany and Switzerland. She has put herself in an amazing position. She accepted one of the 50 most powerful women in cannabis through High Times in 2019. She was also given the prestigious job of CEO of Bhang Chocolates. She is blazing trails and busting through the cracked glass ceilings at this point. Jamie, thank you so much for being on. I appreciate it. I’m excited to have you here. How are you doing?
I’m great, all things considered.
It is an interesting time, especially we’re getting into close to 420. It’s going to be unique to see how everything pans out. A lot of us are doing different Zoom videos and Skype. We’re finding little patterns there and happy hours and different things like that. I’m sure you’ve been doing videos constantly. Now that you’ve had a chance of being CEO of Bhang, has it sunk in yet?
In some respects, it feels like it’s been a lifetime because so much has happened, not just with Bhang but in the world in general. It’s been an interesting Q1. We’re in the middle of our audit for the year-end for 2019. We always say this in the cannabis industry that you talk about living in dog years and cannabis, it’s like that. Six months in cannabis is like seven years in the regular world and I feel that. I’m feeling it and in some ways, it’s real and in other ways, it’s surreal.
You’re in auditing for Bhang because you guys are traded on the Canadian Stock Exchange. Have you ever done that before? Have you been a part of it?
Never and the hindsight is 2020. I don’t know that going public was the right move for us. We were pushed into it by many people saying, “This is the only place you’re going to get capital.” We were looking for expansion capital because our brand is in seven US states. We’re in nine foreign countries. Our CBD brand was expanding. We had a lot going on and we’re looking to capitalize on the end of the prohibition market. You listen to the people that are smarter than you. Scott, our Founder, and the former CEO, neither he nor I had any experience taking a company public. That feels like a lifetime ago. A lot has happened and the education was fantastic.
In that respect, it was a learning experience and something that I wouldn’t trade for anything because I’m 50 years old. When in a 50-year-old lifetime do you get the opportunity to do new and cool things in a pivot in a career? I had been doing real estate for 25 years. That was my second career after I had kids. Before that, I was a school teacher. I’ve lived multiple lifetimes. I feel blessed that I had the opportunity to be side by side with Scott when we took the company public. Now, I’m running a publicly-traded company, and every single day I’m learning something new, the do’s and don’ts, who you can trust, who you can’t, what you can say and what you can’t and I’m enjoying it.
The simple fact that there’s no manual for this. It’s hard for a lot of people out there, especially readers out there to understand that you are carving these trails out as you go. There’s nobody to show you that way. There are companies that have been going public for decades. That’s nothing new but you’ve got a lot of new regulations that are changing all the time. You’ve also got this understanding of reporting as a public company, which is huge. That’s got to be an immense amount of pressure on a daily basis, I imagine.
Maybe the way I’m wired, I don’t view it as pressure. I view every single decision that comes my way as I have to collect as many facts as I can and make the best decision possible. What I’ll tell you is we have a lot of experience at Bhang. We’ve been putting cannabis products in people’s hands for years and excellent products at that. We’re known for raising the bar has been that first company that put professionally packaged products on shelves with nutritional fact panels with Lloyd’s of London liability insurance with cannabis as an ingredient.
When you talk about a company that started doing that years ago and I’ve been with Bhang for years. I wasn’t there at the beginning but years ago when I started talking to Bhang, and I was negotiating Cypress Hill deal with Bhang is how I got connected to the company. Back then, Bhang was already in 5 or 6 states, or maybe it was 4 or 5 at the time. I was with Bhang when we navigated from going medical to going rec in California, going medical to rec in Michigan, through the beginning of the license in Illinois, and going medical direct in Illinois.
We’ve been through many regulation changes. We’ve had to bob and weave many times. We have a low CapEx and a low OpEx model that has allowed us to remain quick and nimble and that’s part of the reason we’re still here. I always use the pun, when the market weeds companies out, we’re still standing because we’ve designed the company to withstand the regulatory climate which is uncertain. Until we have federal legalization, the companies that know how to do that are the ones you should be looking at.
In that first couple of years, from 2010 to 2013, you had to. To last this long, it’s fluid. It’s a fluid thing all the time. Back and forth, a lot of tug and pull. In Colorado, we had counties that would allow recreation sometimes and then take it away from the next when the new sitting people, the committees would come in and they take it away. It crushed a lot of people.
I think about years ago, one of the first things that I did for Bhang was I would collect cash and pay bills. I’d be traveling with big wads of cash in my suitcase. Fortunately, we don’t have to do that anymore. We have a bank account and are one of the lucky ones. I didn’t even blink an eye having $50,000 or $60,000 in my suitcase.
What did people think when you talk to them about that? I’m sure friends and family you would talk about it.
My dad was not a big fan of me traveling without much cash. I do look like a soccer mom. I don’t look like a drug mule or anything like that. I have that going for me. I was the last person anyone thought was smuggling drugs or cash.
I used to get that. My bald head, I didn’t look like a stoner here in Colorado. It wasn’t normal.
Once you figure out everybody’s a stoner, like, “Really?” Everybody I know is like, “I love cannabis. I just haven’t told anybody.” One comes out of the closet to you. The irony is I’m not a stoner. I’m not a big pot smoker. It makes me paranoid.
What’s great about that is coming from that type of mindset, you’re able to show a lot of the outside of the industry. It’s not that you have to be high to do this business and be good at it. You’re a businesswoman building a business.
I also have comfort around it because my dad has been cultivating for 55 years. I grew up in the Reagan war on drugs with a dad growing plants.
That was scary times.
I never felt afraid. My parents taught me how to be careful, what you could say and what you couldn’t say. People would come around to smoke pot with my dad. I knew that’s what they were doing. I knew to make myself scarce. I knew all the stoners were in town. Everybody was a stoner in town. It was an interesting thing about how I grew up with that. Plus, I have a cousin in Cypress Hill and they were out promoting legalization from day one. They’ve been on scene 30, 40 years promoting legalization. Cannabis has been a big part of my life, even though I wasn’t using it. That was the other thing. When I was in high school and everyone’s like, “You’ve got to drink beer and you’ve got to be part of that scene.” Nobody in the marijuana scene was pressuring me to smoke pot. That didn’t happen.
Coming into it, I realized it was an industry. I was watching my dad make Rick Simpson Oil for people that had terminal cancer. A family friend of ours is alive right now. She smoked marijuana for the first time at 72 years old with stage four colon cancer and she’s still alive. I know that it has medical benefits. I know people who use it for pain and sleep. It’s an industry. I’m watching, over the past years, big advertising agencies get involved. You’re seeing Molson Coors and some of these bigger beverage companies hedging their losses by making big investments because it’s not going away. We’re not going to put the genie back in the bottle. Cannabis is here.
The marketing that you have to suck up and do as a cannabis company is overwhelming because it’s money that you could use to be either someone else growing your brand. You guys are doing some stuff on Instagram where you have different food posts every day. I thought that’s awesome. How’s the feedback coming on that?
It’s great. That’s something DJ Muggs from Cypress Hill did with Scott. Muggs and Scott arranged for him to cook with Bhang. It was funny because we’re seeing all these celebrity chefs start cooking with cannabis and we’re like, “Our founder is a chef. He should be doing this for us.” He’s smart and he’s a great chef. It was natural. We did that. We’re launching into new packaging. We’ve refreshed our packaging. That first round of new packaging will be hitting the shelves. We’re excited about that. We’ve been using Instagram to launch that slowly but surely. We did a bake with Bhang quarantine challenge and ask people to shoot TikTok videos using chocolate in their recipes and we’re having a little contest. That’s been phenomenal. We’re enjoying seeing the recipes come through. We might extend that. As long as they keep us at home, we might keep that going.
It makes sense. Everybody is at home. Why not?
People are baking.
There’s no flour at the store unless you went before. I’m sure that Scott is probably enjoying himself cooking a lot more than being the leader of the company at this time. I’m sure the past years have fried him out. When you get to 5, 6 years, it’s such a battle. To have to reset is difficult for a lot of people.
He had the deal to step down as the leader before we went public. He said, “I’m a chef. I haven’t run a publicly-traded company before.” He never intended to be the CEO of Bhang going public. He still is with the company, obviously doing the recipes. He’s working on other things. He’s helping us open up the Mexico market. He’s a smart entrepreneurial person. We’re happy to have him stick around. One of my concerns is, was he going to stay? Thankfully he’s not going anywhere.
That’s great. He loves to be around still, I would sense.
It’s his baby.
That’s also big of him for understanding where his value in the company is and it’s not running it.
I don’t want to make it sound like it’s all me. He helps. The team we have, we’ve got Sam Collins, who’s our CMO. We plucked her out of Treasury Wine Estates. She was the brainchild behind the 19 Crimes wine. She developed that living wine label where you look through your phone at the wine and it comes to life. She’s brilliant. She was the spearhead behind our packaging refresh, which is brilliant. We have Nicole Hanratty who is our Global Director of Marketing. She’s phenomenal. Our marketing department is fantastic. We’ve got a strong sales department. Our THC sales lead is a guy named Anthony Colon who is working side by side because we took our brand back in California. He’s been working with our new distributor Shelf Life. That’s been going well.
Our team is strong. I’m probably forgetting people. I don’t want to hurt people’s feelings. One of the best things we have about Bhang is our team. Our products are amazing. As evidenced by the fact that we launched in Canada and we’re immediately the number 1 and number 2 edible in Ontario and Alberta. That’s reported by the Ontario cannabis store. The provinces themselves, that’s how it works in Canada is you have to sell to the province and then the province sells to the dispensaries. We don’t get great sales data coming out of Canada but what’s been shared with us is that Bhang is number 1 and number 2 in those two provinces and probably in Saskatchewan as well, where they don’t have their data poop in a group yet. That’s not the number 1 and 2 chocolate in Canada, that’s the number 1 and 2 edible in Canada. It’s very strong and robust sales. We’re happy about that.
The timing as well is impeccable, too, by the way. You landed right at the right time, which is awesome.
It took a lot of planning. That didn’t happen overnight. That kitchen had to be up. In summer, they had to be ordering their chocolate. We had to do chocolate demand planning because the chocolate comes from South America and Africa. We have to give our chocolate company time to get that imported. A lot of planning goes into launching something like that. It took about eighteen months to get the kitchen built out and the machines.
With Canada Health in there too, to go through all that. That’s a lot of work.
They’ve got to look at your packaging. They’ve got to look at your recipes. In order to launch, you had to have your ducks in a row the year before. We’re getting ready to launch in Nevada. They got the shelter in place order. They also shut down curbside delivery in Nevada. I talked to our Nevada licensee. They’re there sitting with chocolate ready to go and they’re like, “Do we launch or do we not launch?” We’ve already announced to the world that we were going to launch and we had a launch party planned and then COVID hit. The reality is, you have to punt and that’s what we’re great at. We’re going to punt and we’re going to figure it out. We’ll launch in Nevada when the time is right and make sure that the people of Nevada know that Bhang is there and ready to go. We’ve got our partnership with Trulieve in Florida. They still don’t have edibles in Florida. That’s one of those things. It’s another great partner for us in Florida. Our partner up in Illinois can’t keep Bhang on the shelves. We’re happy with where the THC chocolate is going.
When you go into new states that are opening up or already open, what are you looking for in a new licensee or a new partner? What are your main things? Your A, B, and C. They need to hit these criteria.
First of all, they have to have already a solid distribution plan in place if they’re not already distributing. Everybody can grow and make cannabis and make cannabis products. The hardest part is getting them on the shelves and that is a relationship game. The first thing I want to see is that they’re already well-established in the game. The second thing is they’ve got to be well-capitalized because it takes a lot of money to bob and weave on certain regulatory environment. The third cherry on top is, are they in good graces? Do they have good political contacts?
I have found that the companies operate with that transparency and have an open-door policy with regulators and have a good rapport with regulators are the ones that do well because they’re not in a position to ask permission. They ask forgiveness because the reality is somebody has to blaze the trail. You do that by establishing a rapport and trust with the regulators and saying, “This is what everybody’s doing in California. This is what everybody’s doing Colorado.” The regulators, you have their ear so you can explain to them what you’re doing. The companies that have those three things, a good strong distribution relationship, are well-funded and are connected to the regulators. Those are my first three bucket list items. From there, everything is workable.
They’re trying to figure this out at the same time. That transparency that you bring up, it makes a lot of sense. For the readers out there, it’s not that you’re trying to get one over on them. You’re trying to show them exactly what you’re doing and tie it together and linearly so they can understand, “They’re not hiding something from me. They’re showing me how operations operate all over the US at this point.”
A great example is Scott is working in Mexico. We don’t have anything going. We’re putting feelers out. He got invited to one of the meetings where they’re trying to figure out amounts. In the meeting, they were talking about one part of cannabis having a 10% amount. What you have to understand is 10% doesn’t sound like a lot. If it’s 10% of this or 10% of that, what that can translate into is in gram weight of cannabis per chocolate, for example. A percentage difference like that could mean having a 400-milligram chocolate bar.
A typical dose I would recommend to a new user to use, 2.5 milligrams. If you are now saying as Mexico, we’re going to let you have 400 milligrams. Everyone’s going to go to Mexico because that product is going to be strong. They’re thinking, “10%. We’re making it weak.” They have to understand how the math works. When you’re working side by side with a legislator going, “Hang on a second. You make the decision because maybe you want strong cannabis for cancer patients or for people that have built that tolerance and need it for pain or whatever you’re doing, but understand how the math works.” When you’re working side by side with the legislators and educating them, you’re doing that as a service to the entire industry because you’re not trying to get one over on them. I like working with people that have emotional intelligence enough to understand that’s what the whole point is.
Part of it too is, when you think about years ago, the people that you had to choose from to get into bed with were criminals, people that were comfortable breaking the law. As time has gone on, you’ve got more and more professional business people coming to the table. Not that everybody was a criminal. I don’t want to say it like that. There were a lot of good businessmen out there, businesswomen in the cannabis game were working hard to make cannabis accessible to everybody. The pool to choose from is different now than it was years ago.
We’ve got some serious money that has come to the table. Going public changes a lot of that because you have a lot of regulations you have to follow and you’ve had a lot of people fall out. If they’ve fallen out, they’ve tried to go to other states that aren’t legal at all and they’re trying to cultivate something to go on there and still maintain that lifestyle rather than growing up because we can’t put the genie back in the bottle. It’s going to happen. It’s a matter of where you’re at in the pipeline to see where your company is going to be. One thing I wanted to talk to you about is the mentorship that you’ve worked on in the past and even before cannabis, it was a big part of your life or at least paid your bills. When people are seeking mentors in cannabis, we used to have a small pool, who do you look to as “I want to get around that person. I like what they’ve got to offer. I like the feeling of that.” It’s a different feeling when you get around somebody like that. How do you decide that stuff? How do you come along across people like?
I’m lucky because one of the first people I met in cannabis, I consider my mentor and he’s one of Bhang’s cofounders. His name is Richard Sellers. I live in Montana and he lives in California, so it’s all over the phone, but he’s a smart businessman. I always tease him about being a Zen master because he’s super unflappable and he’s given me a lot of insight into how to let things roll off you like water off a duck’s back. You have to take it all in as information. Those are some of the lessons that I’ve learned, but I’ve always had a mentor in my life and I’ve always been a mentor.
I talked about this in my acceptance speech at the High Times Female 50. I talked about the fact that mentorship is for women, especially. If you’ve got a good mentor, they’re going to point things out to you, areas of weakness that you need to work on and they’re also going to let you know where you’re doing things right. It’s always good to have that guidepost giving you that insight that’s outside looking in because you are the voice in your head and you can convince yourself of anything. Having a voice outside your head, for me, is important.
I want to help other women succeed in cannabis. In my former life in real estate, I mentored men and women and have a lot of people in the cannabis or in real estate that would tell you that they would consider me the reason that they’ve been successful. Part of that is when you view the world as abundant, which I do. I think there’s enough for everybody. There’s enough time, deals, money and knowledge. If you share what you have with other people rather than saying, “That’s mine and I can’t share it with you.” When you are open, I feel like you open up the whole world and that person’s sphere of influence becomes part of yours and you engage a larger world. Mentorship, both having one and being one, is a huge part of personal development for me as a leader. I encourage everybody to get one and be one.
It’s amazing that you got that early. It’s hard to have an explanation for people that are like, “I know I should have a mentor, but do I just ask them to be my mentor?” It doesn’t work like that.
I get this question a lot because I speak about it and here’s my answer to that. People who are open to being mentors, I have no problem saying yes to being a mentor but you have to come to the table and bring something of value. You can’t just walk up and say, “I know you’re super busy and you’ve got all this knowledge and I want you to pour it into my head.” You have to say, “I know you’re super busy so I’ll give you some of my time. These are the things I can offer you in exchange. What I would like is this.” I prefer that open direct conversation. I’m mentoring a guy that said, “I may not have the money to do this deal, but I’ll do the boots on the ground. It’s sweat equity, so to speak because I don’t have that time.” We’re talking about, what would that look like? If we’re going to continue this mentor-mentee relationship and we’re going to maybe potentially do a deal together, what is that going to look like? That’s what you have to do when you’re asking somebody. First, it’s flattering for someone to come to me and say, “You’re amazing. I want you to be my mentor,” but there is only so much of me to go around. There would have to be a compelling reason because doing what I’m doing is all my minutes.
For the readers out there, when you’re approaching somebody, try to give them, don’t ask them for stuff and soon they’ll say, “You could do that for me.” All of a sudden, that’s how you bring value because there are many people that are in your position that your time is getting stolen from you constantly. That’s why I appreciate you spending your time with us because it’s valuable to a lot of people out there that are thinking about IPO or thinking about long-term businesses. This is a mental game that you play with yourself daily on what are the steps I need to get there and how do I get there? Mentor-mentee relationships build a lot of that and they also build trust.
I learned a lot from my mentees because one of the things I can’t do is go back in time and have a view of the world through a lens that doesn’t have my knowledge. Sometimes, they come to me with a perspective that is unique. It’s valuable for me to be around them as well. I will say that part of the reason I like having mentees is the fresh perspective that they bring to the table. Sometimes, the questions that they asked me caused me to think about things differently and you’re always, as a leader, looking for that paradigm shift. If you’re always going linearly down a path, that might be fine but I don’t want to run a good company. I want to run a great company. You do that by constantly striving to get better in every little thing that you can do to make you better. Those little tweaks, I’m looking for those and I’ve found them in my real estate life. Being a mentor is one of them, so I’m going to continue doing it in the cannabis world.
You’ve had some great successes and it’s easy to go down that road of, “I know a lot and I know more than that person.” You don’t do it on purpose. You can easily start tricking yourself and believing your stuff all the time rather than paying attention to who’s right next to you. Those are the people that are developing this industry. The younger generation is full-on. When you brought up the 400-milligram edibles, there are few people that need those. If you look at the market, it’s a small amount.
They would disagree with you. I read about 1,000-milligram of Korova cookies and I remember the first time I saw that and I’m like, “A 1,000-milligram cookie?” When that edible law changed California to 100 milligrams, I realized that there are people that use cannabis for pain, chemotherapy, nausea tolerance, and all kinds of things. When you build a tolerance for cannabis, it gets expensive.
On the medical side, absolutely. That’s still happening. The medical side here is still big on that. Recreational side though, when they switch to that, I remember all the edibles makers here freaking out about us making these smaller and they sold as much or more. They were putting less raw products in there and it turned out well for them, but you’re right. There’s a different array of people users for this especially long-term as you’re talking about pain. I remember talking to specific edible makers and I was like, “I hardly ever touch edibles. 2.5 is my max.” They’re like, “No way.” 2.5 years later, they’re making 2.5 and 5-milligram edibles because the market was calling for it.
Microdosing is huge and picking up steam more. That’s interesting to see too. It was interesting when we made the switch to California. Our biggest sellers were the 240-milligram bars and those are our heaviest dose. Those bars sold the most. One of them was blueberry, for example. Blueberry was a huge seller. When everything went to 100, not so much. We realized everybody was buying, “We thought the blueberry bar was so great. It has organic blueberry oil. They’re amazing. The chocolate bars are amazing.” They were buying milligrams.
You still see it on the THC levels when you’re buying flowers. You’re seeing a lot of that and that’s a lot of the newbies that are going forward too. They think the strongest but after a while, you’re like, “My body likes a little bit less.”
We say you don’t always go to the bar and order a shot of Everclear.
You’ve got Bud Light and you’ve got Everclear, and they’re completely different alcohol. Jamie, thank you so much for sharing everything you did with us. You have an amazing future ahead of you. As we all do in cannabis, it comes with these challenges, but it’s also forging the way for where we see ourselves in the future in cannabis. If you’re looking to be that next big company of cannabis, the corporation of cannabis, you have to think this far ahead. As you can see, Jamie is well on her way. How would they get ahold of you?
We’ve got two websites. We have BhangNation.com, which is our site that has all the investors and THC information on it. BhangCBD.com is our eCommerce site where we sell our hemp-derived CBD products which we’ve had in the United States for many years. We were one of the first companies out there with CBD CPG, award-winning chocolate, isolate, and all kinds of great products on our CBD site. That’s where you can reach out to us. We’ve got a contact there and I’m an open book and available for all of our fans. We’ve got a lot of fans.
I’ve seen them. I’ve been scouring the internet and you guys do have a big following. It’s great to see a company that’s made it through the beginning stages. We have a long way to go, but through the beginning stages are huge. I’m proud to know that there are people out there like you that are willing to share with anybody. The mentee-mentor program that you’re developing, that’s amazing too. These are all big things that you’re learning helps everybody else learn, but also is the future of turning this industry into a full-fledged business industry where people are understanding. Jamie, thank you for being on. I look forward to seeing your future success. Thanks for being on the show.
Thanks for having me. I appreciate it.
To my audience out there, thank you so much for tuning in. I always value what you are thinking. Please visit the website. We read comments and reviews there. Thank you.
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About Jamie Pearson
Jamie Pearson is the President & CEO of Bhang Inc. [CSE:BHNG OTCQX: BHNGf]. A rare, second-generation cannabis executive, she has decades of experience in global operations, deal structuring and negotiation as a former real-estate investor and executive. Fluent in German and English, Jamie is responsible for global operational and distribution roll-out across market sectors. In her newest role, Jamie will oversee the company’s day-to-day management and strategic initiatives. Named two years in a row one of the most influential women in Cannabis, her expertise, experience, and deep industry relationships elevate Bhang and the industry on multiple levels. In 2019, Jamie was selected from over 7,500 nominees as a High Times Female 50 Honoree. In her keynote speech—which has since gone viral–entitled “Breaking the Glass Ceiling” Jamie details the importance of elevating women and minorities in the cannabis industry. Jamie is a staunch proponent of leveraging the disruptive nature of the cannabis industry to make the plant the gateway drug to wellness.
Bhang is committed to delivering exceptional sensory experiences to consumers at every point in their cannabis journey through its award-winning portfolio of brands. Bhang is a trusted global cannabis company with an extensive portfolio of over 100 cannabis, hemp-derived CBD and terpene products, including chocolates, pre-rolls, gums, and beverages through its wholly-owned Red Ace Organics division, among others. Since 2010, Bhang has mastered the art of harnessing mutually-beneficial partnerships to bring safe, consistent and delicious products to the world.