PP 25 | Overcoming Business Set Backs

 

Starting your own company and having the skillset to handle it doesn’t keep you from experiencing setbacks. You have to have the knowledge and get as many advice on how you can overcome it when the time comes. Proving he is The Unshackled Owner, Aaron Scott Young, has fallen into this business death spiral and came out to the other side as the success that he is now. In this episode, he shares his early years as an entrepreneur, the multiple setbacks he met along the way, and the learning points he took from them. He gives great wisdom for those entrepreneurs who are still finding their way around the business, explaining why you need more than technical skills to succeed and why your audience has to know you exist.

Listen to the podcast here:

Overcoming Business Setbacks With “The Unshackled Owner”, Aaron Scott Young

I am excited to have my next guest on. He is an amazing entrepreneur. Aaron Young is a renowned entrepreneur with more than 30 years of experience and several multimillion-dollar companies under his belt. He has made his life’s work to arm business owners with successful formulas that can immediately provide exceptional growth and protection. Fully embodying the concept of The Unshackled Business Owner, he inspires others to do the same by empowering them to build strong companies while proactively protecting their dreams. This is what Aaron knows. When you have the right systems and culture in place, you can build a business that works for you, one that is optimized for cashflow, growth and progress. I want to welcome Aaron Scott Young.

I have a special guest. Aaron Scott Young is with me. Aaron is a successful entrepreneur and I wanted to bring on some gentleman that may not be in the cannabis industry but has business success and is business-oriented. Aaron, thanks so much for joining me and I appreciate having you on.

It’s a pleasure to be invited and thanks for having me.

When you started, what was the first time that you felt comfortable working for yourself? I’m sure this is probably a long time ago but it’s nice to go back a little bit and think about where you used to be and where you started.

It started when I was a teenager. When I was fourteen, a guy from church asked me one day, “Do you know how to paint?” I said, “What do you mean? Paint pictures?” He said, “No. Paint walls.” He managed an apartment complex and he wanted to hire some cheap labor to help turn apartments. At fourteen, I started going in and working after school painting apartments and it was $3.50 an hour or something that. When I was sixteen, the owner of that building and a whole bunch of other buildings hired and paid me to come and paint the outside of his house. I got to know him and his family a little bit.

At one point, when I felt like I knew him well enough, I said, “I don’t know what you pay your managers to turn the apartments, but I would paint all of your buildings for $10 an hour.” He said, “That sounds great.” Starting at sixteen, even though I was the contractor and I didn’t have payroll employees, I was hiring my friends at $3.50 an hour like I was being paid before. Now I was making the extra $6.50 myself. I learned young to harness other people’s labor. That would have been 1980 when I was sixteen. I did take my first official grownup job from ‘93 to ‘96. There’s a big gap in there and I didn’t go to college. I started several companies, sold some businesses, bought some inventory, started investing in real estate and had some ups and downs. I ended up taking that job when I was 29. It was from 29 to 32.

Don't bet against the market because the market knows better than you do. Click To Tweet

You haven’t jumped up.

Even then, I was vice president of sales for a publicly NASDAQ traded multinational 300 and some offices around the world. It wasn’t like a job. It was a badass job. In retrospect, they have given 29-year-old me that level of authority in a big public company is mind-boggling to me. That was my one job and I did that for three years. I made a lot of money in the stock and started buying companies.

What did you think when all of a sudden, you’re like, “I’m working for this multimillion-dollar company?” Did you even understand what was going on at that time at your age?

I was intimidated by the opportunity because I didn’t have a formal education like a college degree and I never studied business. I had only lived it. It was nerve-wracking. Although by this time, I was the second recycling business in Portland, Oregon, a green city. I sold that company, became one of the first cellular phone agents and distributors in the Northwest. That was 1986 so phones were still $3,000 and were mounted underneath the seat of your car. I had 25 salespeople, three locations, a big shop all before that company recruited me. I knew how to do stuff for myself, but I felt awkward having the responsibility of doing it for someone else. Nevertheless, I did take the job. We significantly increased sales worldwide and that pushed the price of the stock up. It was a profitable experience.

It was a short position. It was 2 or 3 years.

I left on a whim. We had an elevator in the middle and a sky bridge that went over to the office. I went up the elevator, looked out to the parking lot, and here comes the CEO. I went back down the elevator and said, “Can we go to breakfast?” This was unplanned. I didn’t wake up that morning to say to my wife, “I hate my job. I’ve got to leave.” It was a gut thing. I said, “Let’s go to breakfast.” He goes, “Right now?” I said, “Yeah, right now.” We go to breakfast and I said, “I want to give you my notice.” He’s like, “What?” Nobody expected it at all.

You were making good money.

I was making reasonable money as an officer, but I was making 4 or 5 times that much in the stock. Since I was getting stock and stock options as part of my position and as we hit benchmarks, I kept getting more rewards. Before I decided to talk to him, I knew I could live for a couple of years, at least without working. At that point, we are in the third home that we had purchased. It was a home in a nice suburb. I was crushing it for a 32-year-old and they kept me on for another year as a consultant while I started buying other companies. I’ve always liked working for myself.

PP 25 | Overcoming Business Set Backs

Overcoming Business Set Backs: If you want to be in business for yourself, you may as well get comfortable with the fact that there will be challenges and major stumbling blocks.

 

Let’s switch the gear a little bit. You’ve had some failures, but it sounds like you had a lot of successes through your 20s and into your 30s. What were some of those learning points that you learned in the new company? You were like, “I’ve got to start over. I’ve got to change gears.” What were some significant things that happened?

The thing leading to taking that job was a big one. I’d gotten into the cell phone business early in the mid-‘80s. We grew and one day there was a meeting at GTE Mobile headquarters, which I went to and all these other owners of the bigger companies were there. They let us know in that meeting that they were as of this moment, not the end of the month or next month, but as of right this second, they’re changing the commission structure. They’re changing how they pay out, quotas, co-op advertising, everything.

Most of the older and more seasoned business people closed up. They all shut down. Not me because I was freaking clever at 27 or whatever I was. I thought, “I’m one of the bigger agents. I’ve got money and lines of credit. I can ride this out. I can figure it out.” Wrong. One of the things I learned was don’t bet against the market because the market knows better than you do. I exhausted my discretionary cash, used up all my business lines of credit, refinanced my house, and maxed out my credit cards. After a little bit of effort going into deep debt, trying to ride it out, I’m now hundreds and thousands of dollars upside down and no way to pay it back in a complete death spiral.

What’s that feeling like?

It’s hopeless and it’s infuriating when you’ve been able to be successful in everything you did and all of a sudden, you’re going, “I don’t know how to get out of this deal.” That was frustrating for me and yet it was the best thing that could’ve happened. Here’s the part that sucks for all the readers. When I got married, I’ve been married for years to my best friend and the coolest woman I could ever want to be married to. Michelle is awesome.

She got to ride a lot of things out with you, so she has to be awesome.

She’s pulled me up by my short hairs a few times and kept me on track. My wife is freaking brilliant. She has always been successful in her own right and whatever she got involved in. Here’s the point, we lived in a little basement apartment when I started the cell phone business. Soon after we bought our first house then our second house. We are in that second house with two brand new cars that were tricked out. Before, it was a big deal. Alarms and hands-free cell phones for a couple of youngsters back in the late ’80s. That was a big deal for both of us.

Most people never even saw a phone.

When you have a great partner to go through life with, you can accomplish almost anything. Click To Tweet

We’re not paying $0.41 a minute to talk. All of that came to a screeching halt and here’s my wife, nine months pregnant with our second child sitting next to me in bankruptcy court. Talk about feeling like a failure, “What the hell did I do wrong here?” The great thing to her credit was eighteen months later or a year later, whenever it was, that this offer was presented to me to have the job. I came home and I said, “I had this meeting. They offered me this job. This is what it would pay. We’d have health benefits and all this stuff we don’t have right now.” We’d given the cars back to the bank. Her car had to be parked on a hill so it can be roll started. I kid you not. We were that broke. To her credit, she said, “Our deal coming into this marriage was I get to be a homemaker and you get to be an entrepreneur. Do you even want this job? We can keep going like this until you come up with the next thing?”

She believed in you, even at this point.

She was completely supportive 100%. She didn’t even give me a sign of any weakness. I said, “I don’t know. We better do this. I better take this job.” She goes, “Are you sure?” I said, “I’m going to accept the job.” She’s like, “Thank you so much.”

She was holding back enough to let you make the decision so you guys could figure it out. That’s awesome.

She’s phenomenal and she continues to be that way. We’ve had two big significant setbacks in our career, in my business career, and in our married life. One was the bankruptcy and the other one was years later but still connected to that company, believe it or not. It connected to the founder of that company. He was no longer there when I was there, but it connected back to him. The IRS was investigating him and they came to me and our company to get any information. This was after I was out of there. I was much more successful and I owned a whole bunch of companies and it was ten years after that. They came to me for any information I had on him and I gave them everything they wanted. Four months later, I was indicted on criminal conspiracy charges and they didn’t have any problem with anything. I had done my business and my taxes. The IRS said either I knew or I should have known what he was allegedly up to.

They tried wrapping you into a bigger case. They made a bigger case with you in it.

There were about 40 of us in it. There were about 40 people named. My business partner and I, we’re two of those people. We fought. We spent a couple of million dollars in legal fees fighting and about 3.5 years and finally gave up. They said, “This is insane,” because after $2 million and you can’t focus on anything. We gave up and we took a plea and it was stupid, but we did. I pleaded guilty to something. It wasn’t what they wanted and they didn’t care what I pleaded guilty to as long as it had a three-year sentence. Thankfully, the judge reduced that down to eighteen months, but I still went to federal prison back in ‘06. That was the other time that we have this enormous problem and my wife was right there. She stepped up, dealt with everything and was a champion.

I can tell you a lot more about that story, but the bottom line is when you have a great partner to go through life with, you can accomplish almost anything. You don’t have to, but it helps to have somebody who’s a partner. Not everybody who’s married or in a relationship are partners all the time. I’ve been blessed to have a phenomenal spouse and it’s been the greatest experience of my life. That’s how we’ve managed to fail forward even through some trying things. We keep growing and doing more cool stuff.

PP 25 | Overcoming Business Set Backs

Overcoming Business Set Backs: Many people think that there’s a magic pixie dust way of achieving success when in fact, you had to do stuff in order to get what you wanted.

 

It’s hard for people, especially if they look at Aaron Young on the street, what he dresses like, what he drives or his house. I don’t think people understand the numerous roadblocks that you have to go through to become that successful. It’s mind-boggling sometimes. I’m sure when you think back, you’re like, “I can’t believe I went through that.” Once you get through it, you’re like, “I can keep going because things keep coming at me.” You’re trying to gain something with some significance that seems to come into play a lot of the time.

For a lot of entrepreneurs out there or the ones that are starting, get knocked down once and they’re over. It’s a learning thing and a progressive thing to get to that point for some people. Some people come in instantly. Everybody’s a little bit different, I’ve noticed. I’ve talked to a lot of successful people and everybody’s a little bit different in that aspect, but a lot of the similarities that you have are powering through those obstacles and getting up and doing it again.

If you want to be in business for yourself, you may as well get comfortable with the fact that there will be challenges and there will be major stumbling blocks. I was with Daymond John. He’s on Shark Tank.

He’s the FUBU guy.

He was talking about FUBU. He was talking about his clothing line that he started back in the ‘90s. He had no money. He lost his family, his wife and everything over this. He had four shirts that he designed and he would go to these rappers and get them to wear the shirt. They’ll be up there on the stage doing their thing. He would take the shirt, get pictures or video, take the shirt back and washed it and put it on somebody else. You’ve got to go through the challenging times to get to the big success.

Most people, especially young people who have lived in an instant gratification age with the internet, phones, texting, and everything that can be had quickly. When I was a kid, you had to wait your turn for the bathroom and the telephone. You had to get permission to ride your bike to see somebody because you couldn’t FaceTime with them. You had to do stuff in order to get what you wanted versus doing it all with your phone. Many people think that there’s a magic pixie dust way of achieving success. There would be 99.9% of the time there’s not.

There is no pixie dust. There’s no Harry Potter’s magic wand. There’s no fairy godmother. What it is, you’ve got to keep trying until something works. If you’re going to have false starts or you’re going to get on a good path and all of a sudden, it’s, “Where did the path go? It was working and now it’s not working. What happened?” This is something that is critically important for anybody who wants to be an entrepreneur. If you don’t want to be poor, never settle down in what you’re doing. Stay focused, do a lot of reading, pay attention to what’s going on in the world and don’t believe that because things are going well this month that’s your future. You’ve got always to be out six months or a year ahead of the curve, figuring out what’s going to happen next. I saw it in recycling and on cellular.

It sounds like those companies too. You’re catching them as they start a lot of this.

If you don’t want to be poor, never settle down in what you're doing. Click To Tweet

You want to ride the wave and have it push you rather than being swimming to try to catch the wave. I made a big mistake in the cellular phone business because I didn’t know enough. I was too young and inexperienced to understand the market. I was 27 years old. That’s half of my life ago. Do you think I’ve ever made that mistake again? No. I’ve never made that mistake again. I know when to stop. A lot of people don’t know that you can stop.

What I’ve seen happen and it’s happened to me is mental, I’m like, “I spent so much time and I spent a lot of money. How do I change directions without beating myself up?” That’s something that can happen too.

It’s easier to beat yourself up if you’re poor. You have a reason to beat yourself up a little bit. My experience after buying and selling a lot of companies, fixing up a lot of companies, going in and being hired to come in and spend a day with the CEO of a big company. He’ll pay me a lot of money to have these conversations. It’s not good for me to be their cheerleader. My job is to identify some issues, problems or some way that we could maybe improve something’s that working. That’s why they want my input. Part of that job is saying, “This doesn’t work anymore. You’re throwing money down a rat hole. You’re going into a death spiral.”

People go, “It’s my baby. It’s my passion. It’s where we’ve spent so much money.” There’s an old Turkish proverb that says, “No matter how far you go down the wrong road, turn back.” A lot of people will say, “I’m making such good time.” You’re crazy. Stop it. Stop doing that because what you’re doing is dumb. Stop it. A lot of people will not give themselves permission to stop. It’s something they’ve invested a lot of time and money into, even if it’s not working. It’s that concept. We breed horses. I have a farm and the old thing about beating a dead horse.

If the horse is not going to get up, it’s not going to go faster. Nothing more is going to happen. It’s dead. Leave it alone. Walk away but people struggle with it because they say, “I’ve spent so much time there. I’ll be embarrassed,” or, “What about all the money I’ve spent?” The money you spent is gone. You paid tuition in some graduate-level life class and now you have the knowledge which you’ll be able to apply in your next venture but stop doing stuff that is not working. It’s a fool’s errand to continue.

Do you think people don’t want to accept that they’re failing or they failed? Do you think that’s part of it too because of the way our society is?

Most people that call themselves an entrepreneur are clueless. They’re trying to do something that they believe in a cause or they have a skillset and they’re trying to do business out of some technical skill they have. The technical skill is typically not the thing that makes you successful in business. I don’t have to have a lot of technical skills. I don’t need to know how to fix cars in order to own successful auto mechanic shops. I don’t need to know how to write code in order to own a company that creates software.

I don’t need to know. I can hire a technician. I understand how business works. They understand how to do their tasks. The problem is most entrepreneurs who are solopreneurs, one-owner businesses, know how they can do a thing and they can have some success at that up to a point. They max out their hours, days, the tolerance that their friends and family, children, spouse, whatever, has for them working all these hours on that business. The reason they struggle and the reason they inevitably fail is that they never learn how to build a business. They will keep pursuing a fatal error all the way to the grave like what I did with the cellphone company. It’s the same thing. I thought I was smarter than business fundamentals and I was not.

PP 25 | Overcoming Business Set Backs

Overcoming Business Set Backs: The classic blunder of most entrepreneurs is believing that somehow what they’re doing is unique.

 

Do you think people that are struggling and dealing with that scenario can change?

Yes. You can learn. Here’s the deal, Jim Rohn said, “A formal education will make you a living. Self-education will make you a fortune.” If you’re beating your head against the wall, you’re frustrated in your business and you’re working hard, but you’re not getting the payoff, take a step back in a Zen-like way. Chill out for a second and look at everything in front of you unemotionally. Almost as if you were going to be a buyer of this project and say, “What are the strengths and what are the weaknesses?” Say, “What are my weaknesses? What do I not know how to do or I suck at doing these tasks?”

I, Aaron, suck at accounting, spreadsheets, computer stuff, and anything like that. I stink at that but what am I good at? I understand how to get from point A to point Z. I can see the whole path. I can enlist people, get them focused on their individual assignments, and help everybody understand how they are gears in this beautiful Swiss watch of a business that we’re building. They all know what they’re doing is important, why it matters and how it fits in. I’m good as a leader, but I’m not good at being a technician. I came to understand what I was good at and what I’m not good at, and I don’t do the things I’m not good at.

If you’ve got a small business owner who’s struggling and you say that can they change? The answer is a couple of things. One, figure out why you’re not able to make a masterpiece out of these ingredients on your counter. You’ve got all this stuff but yet you can’t seem to make something good, why not? That’s the first thing. The second thing is who does know how to do it? Do they have a book, a podcast, a seminar, or a training class? Can I meet them in person? Can I hire them for a couple of hours to look at my ingredients on the countertop? Is there some way to get into the proximity of people that you admire so they can help you solve the riddle of your failed project?

The project may have merit until you can bring the right skillset to bear on that thing, we’re assuming the entrepreneur doesn’t have the skillset or they would have already been successful, bring somebody else in. It’s amazing what you learn by going down a path with somebody who knows what they’re doing. If they know what they’re doing and you go along for the ride, keep your eyes and ears open, don’t try to second guess them, keep your mouth shut and learn. Odds are you’ll be able to do a passable job with what they did the next time.

The more you do it and the more you keep learning, the easier it will get overtime. The first time I was involved in taking a company public, I knew nothing about that. Now we’ve done it several times and I know how to do it right. The first time I bought a piece of real estate to flip and I’m not a flipper. I’ve done real estate stuff as an avocation but it’s fun for me. The first time I did one and I made $400,000 and I thought, “How in the world did I not know this existed?” I was completely clueless and I made all this money and I thought, “How can this exist all these years of my life and I had no clue?” There’s a whole boatload of stuff you don’t know but somebody does know. Get close to that person as close as you can get, which might be a book, a blog or a podcast or a YouTube video where it might be sitting down with them. However close you can get, do that. You can learn and change.

I agree with you. A lot of people that are reading this have that. With the legalization of medical and recreational rights, they think that this is a different cog or wheel. They get caught up in all these details where it’s still a business but it’s regulated. There are regulated businesses out there and there are a lot of other business owners that have been successful in other areas that you could still learn from. They may not know how to grow the plant, but you can find people to grow the plant.

First of all, the classic blunder of most entrepreneurs is believing that somehow what they’re doing is unique. It is not unique.

Stop doing stuff that is not working. It's a fool's errand to continue. Click To Tweet

The technician doesn’t like to hear that.

You’re not special. The only thing that’s special is if you can figure out how to provide better customer experience and get in front of the customers, sell them your stuff and have them become a fan of you. If you want to talk about a freaking Wild West town, that’s the cannabis industry. You guys are freaking screwed up. I know because I’m invested in some cannabis companies and there are a bunch of idiots, and I don’t mean to be mean, but people that are unqualified to be running businesses have come out of the dark shadows now in legalization.

What’s the first problem with legalization? All of a sudden, you’re boxed in boundaries. Before you could distribute all over hell and gone. Now you can’t go outside of the state lines. All of a sudden there’s a glut because there are all these rules associated with it. Legal is still battling with the black market, which is not restricted. You’ve got all these people who were making more money than they should have ever made doing something illegal. They’ve come out, tried to be right, tried to get straight with society and the law. Believe me, I’ve sat in prison with a ton of marijuana guys because this was minimum security. There are all these growers. I was in Oregon, the number one market for growth in the world.

There’s a bunch up there for sure.

What has happened is you have all these people who have jumped in. The government is putting all this downward pressure on people. There’s no consistency in the market. If I wanted to buy a Dr. Pepper, I could go to basically any store that sells food anywhere. Any convenience store, Walmart, Safeway, Albertsons, Kroger’s and everywhere, they’ll all have Dr. Pepper. If I know I like Dr. Pepper, I can buy it. If I know I like some specific gummy, tincture, soda or pre-roll, I don’t know if I’m going to get it or not when I walk in. If I do get something that’s in the same packaging, it may not be the same mix. I may not get the same experience.

It is a complete and utter crazy industry to be in. The cool thing is you’re out in front of the wave. The wave may crush you into the reef and kill you or rip you apart or you may be riding that fabulous pipe. You’re inside the pipeline, you’re going now. You’re a super surfer and kicking ass because you figured out some way to bring some level of business normalcy to the cannabis industry. If you don’t do that and you keep shooting from the hip, you’re going to die like many other growers, wholesalers, formulators, and edible people.

There are all these companies that I’ve watched come and go in the short time that I’ve been paying attention to your industry. The ones that are going to make it are the ones that bring real business acumen into their business and start providing. Quit exhausting all of your fantasies of everything you can make with oil or with whatever. Figure out how to make 4 or 5 good products that people can get because you got enough supply that you can keep supplying them. You can bring some normalcy to the recipe, the experience, and you can get into a lot of stores.

That’s the way to get success in that business. You may go, “Aaron, duh. I get it.” I say, “Duh,” right back to you. I grew up a Mormon. I spent 50 years as an active Mormon. I never had a drink, a cigarette and I sure as hell never had weed but I invested in some companies and they’re like, “Do you want to try this?” I’m like, “What the heck?” I’m not a Mormon anymore. Now I take a gummy every night to go to sleep. I’ll tell you what, when I walk in those dispensers and they’re like, “Sorry, we’re out. It’s the same flavor but it’s a different formulation now.”

It's amazing what you learn by going down a path with somebody who knows what they're doing. Click To Tweet

I’m like, “What?” The yellow bag is supposed to have the same thing in it every time. Who cares about the flavor? I want whatever works for me. Don’t you know what else I hate about the cannabis industry? You go into the dispensary and say, “I’d like something to sleep? What do you recommend?” They’ll go, “We have these nineteen things.” I ask, “Okay but what do you recommend?” They say, “I don’t know. It depends on you.” I don’t know anything about it so help me.

I did a show explaining that a lot of the colleges have applied for research grants through the government in order to research cannabis. That’s going to help a lot of this. It’s still new and people don’t understand. It’s like you, you’re a frustrated participant that wants to buy legally and you want to consume legally but you don’t have the information. There’s a company’s coming out with stuff but for now, you’re confused like everybody is.

What I’m saying from a business perspective is I want to participate. I’m a consumer. I’m also an investor. What I’m saying is if this is who’s reading this blog and they want to become successful in business, not this quarter, this month, this round of creating some whatever. If you want to be successful, it’s going to be the exact same principles that work for every other successful business, which is your audience has to know that you exist. You have to have something that your audience specifically wants, not generally, specifically. If I walk in and say, “I want something for sleep, nerves, sex, or for pain.” There should be some way the budtender or my own research online or some way for me to get clarity.

There should be a consistent brand message. This company delivers this benefit because if they know you exist, they understand what the benefit is, it’s easy to get the benefit and the benefit works. All of a sudden, you’ve got a committed customer. I promise you. I don’t want to go back in there and experiment with nineteen things. I want somebody to help me identify 2 or 3 things that I can try. I could try Coke, Pepsi and Dr. Pepper. I decided that I like none of them truthfully, but I could choose one and now that’s my drink.

If we can recreate an experience like that, I know everybody says what’s hard in each plant, but we’re getting better at genetics. We’re getting better at crossbreeding stuff. We’re getting better at creating consistency. The more someone can create market awareness and what’s the promise of the brand, “Here’s how you can get our thing. Here’s what the benefits are supposed to be. Here’s what it is.” If you can meet those needs, you can be successful. You have to talk about profit margins and all that stuff and you have to be financially wise too but your product can take off.

As long as it’s this craft at Etsy, “What did we make now? What color did we want to make it? What do we want to call it? Isn’t that a funny name?” As long as that keeps on going, people are going to come and go out of business. That’s what’s going to happen. You’re going to end up with a few public companies, mostly in Canada, buying up everybody. I promise you, those people will force business normalcy into the industry. You don’t have to be a victim of corporate raters. You can be a winner, make money and solve problems, whether it’s getting high, helping cancer victims or helping Aaron sleep. You can be all of those things if you stop thinking that you’re special or new or different.

Alcohol does this. Tobacco does this but so does the CBD market and aspirin versus ibuprofen versus melatonin versus Ambien. All of these companies have figured out a way to create a predictable experience from a known source with a predictable outcome that and they figured out how to make a profit margin. If you can do that, I don’t care what business you’re in and you don’t mind failing forward. Whatever you’re doing that’s not working, stop doing it and think about it again. Don’t keep doing things that don’t work because you’ve invested a lot of time, money and you’re embarrassed. Don’t worry about that. Nobody cares.

I love your point of failing forward. Aaron, I appreciate it. I know you’ve got some other stuff to take care of. I’m sure we could have this conversation for a while longer. Where can people contact you? What’s the best way to reach out to you if they’re interested in talking to you more and figuring out more of what you’re about?

They can go to AaronScottYoung.com and leave an email. There’s some stuff there you can download. If you’re trying to grow your company, go to that website. Go to the bottom of the homepage. You can download a PDF of one of my books. It’s a short book. I call it a potato chip book because the chapters are two pages and a big type. Read one. It only takes you 2 minutes to read it and you go, “I’ll read one more.” I call it The Critical Twenty. It’s the twenty things that you’ve got to master to be successful in business.

If you go to the bottom of that homepage, you get the PDF. You can send me a message and if I can help you in some way, I’ll be delighted to do it. I know the formula for building successful companies, I know how to do it. It’s only a matter of if people want to grope around in the dark until they figure something out or if they want to get proximity to somebody who already knows how to do it. It doesn’t have to be me. Pick your poison. Find your mentor. I don’t coach people. I’m not a coach or consultant. You have to pay me a lot of money to show up for one day. I don’t love doing it.

What I love doing is fixing companies, taking companies public, and I like helping people solve the things that are invisible to them. I can help. If there’s anybody reading who’s gotten to a point where they go, “I need some guidance from somebody who’s been doing this for a long time,” and they want to reach out, they certainly can. Otherwise, get The Critical Twenty. Get the book. If you read the book, I don’t know how you could read it and not come out smarter and more capable as a business owner.

Aaron, I appreciate those great words to end on. Thank you so much and I appreciate our audience out there reading. Thanks for reading. I look forward to talking to everybody soon. Thanks.

Thank Aaron Young for being on. He was an amazing guest. If you have any questions or you want to check out a lot of the stuff that I’m doing, please go to BlackMarketBook.com. Feel free to visit PlantProblem.com. It has the episodes on it and also has a place for where you can connect to and give reviews and comments. Let me know what you want to learn from as well. Thank you for being on with me. I hope you learned a bunch. Thank you for reading. I appreciate my readers out there and I hope I give you something to think about and something helpful. I look forward to producing a bunch of great other content that you can utilize. Have a great day.

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About Aaron Scott Young

PP 25 | Overcoming Business Set BacksAaron Young is a renowned entrepreneur with more than 30 years experience and several multi-million dollar companies under his belt. Aaron has made it his lifes work to arm business owners with success formulas that immediately provide exponential growth and protection. Fully embodying the concept of the unshackled business owner, he inspires others to do the same by empowering them to build strong companies while proactively protecting their dreams. This is what Aaron knows. When you have the right systems and culture in place, you can build a business that works for you. One that is optimized for cash flow, growth and progress.

A lifelong entrepreneur, trusted advisor to CEOs, Outsourced Chief Strategy Officer and creator of The Unshackled Owner (a program for entrepreneurs looking to build a business not just a glorified job), Aaron is armed with the expertise needed to quickly get to the heart of complex issues, identify solutions and illuminate the path to forward progress. His unique vantage point sets him apart from the crowd as a voice of real-world knowledge and authority.

Clients call on Aaron for his expertise in every aspect of business operations, including corporate structuring, asset management and protection, growth strategies, partnership issues, leadership and corporate compliance.

An engaging teacher who speaks directly to the hearts and minds of entrepreneurs as only another business owner could, Aaron is regularly invited to contribute articles, blogs and his expert opinion to media outlets nationwide.

As a celebrated keynote and breakout speaker, Aaron has addressed entrepreneurial and business audiences for many major players in global trading and finance. He is in high demand for his expertise on asset-protection tax planning and is noted for his signature speech, Building Your Corporate Fortress. Aaron has engaged more than 100,000 people on four continents. Connect with Aaron at www.aaronscottyoung.com.

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